• Auctions

    On the topic of jewelry auctions on eBay

    There has been much discussion about whether or not it is in the best interest of a jeweler trying to increase sales to post pieces in online auctions at eBay. We considered this and actually ran some auctions which you can see from our previous posts. We sold some of our jewelry in this way, but below our retail prices. The bump in hits on our website after the auctions did not increase much above the norm. We haven’t posted any new auctions because we have been mulling over whether or not the fees and the discounts are worth this form of advertising and the perceptions that come with it.…